Technician Recognition: Creating a Culture of Appreciation in Your Service Center



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In today’s competitive marketplace, shops are continuing to look for new ways to attract and retain great talent. From offering attractive sign-on bonuses to flexible work schedules and more, efforts to stand out are at an all-time high.

However, in the search for new ideas and approaches, shops often overlook one of the most important and easily executed strategies: employee recognition.

In this roundtable, we discussed:

  • Benefits of employee recognition
  • How to make your technicians feel like an integral part of your team
  • Ways to recognize technicians that are both meaningful and memorable  

Jay Goninen

Co-Founder & President


Scott Lappalainen

Human Resources Manager

Advantage Truck Group 

Erick Jauregui

Service Manager

International Autos Group

Chuck Boyer

Shop Manager

Beaverton Toyota