The Role of Management in Technician Recruitment & Retention

About WrenchWay

WrenchWay's mission is to help solve the technician shortage in the automotive, collision, and diesel industries. Our software solutions are used by technicians, schools, and shops with the goal of attracting new people into the industry and making improvements for existing technicians. Learn more at


Webinar Description

The number one reason employees leave companies is because of their manager, not their job. In a market where recruiting and retaining technicians is more difficult than ever, shop owners and managers need to be doing everything they can to connect with current and prospective technicians.

In this roundtable, we brought together shop owners and managers to discuss: 

  • The role management plays in retaining technicians 
  • How they build relationships with their technicians 
  • How they support technician recruitment in their shops


Watch Recording


Jay Goninen
Co-Founder & President, WrenchWay 
Tim Winkeler 
President & CEO, 
VIP Tires & Service 
Paul Esse
Parts and Service Director, 
Duke Fancher
VP of Aftermarket, Lonestar Truck Group/TAG